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Question Everything Questions Lawyers and Firms Should Ask Themselves
Our Business Development Plan
◗ What practice areas does the firm want to pursue and grow? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ What types of clients does the firm want to pursue? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ What specific clients does the firm want to pursue? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ What aspects of business development and marketing does the firm want to spend resources (time and money) on? How much time and money?
_________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ What should the firm’s marketing budget be? What should partners’ marketing budget be? Associates?
_________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
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SECTION 02 QUESTIONS FOR LAW FIRMS