Page 88 - QuestionEverything
P. 88

Question Everything Questions Lawyers and Firms Should Ask Themselves
   ◗ What are the principles that should direct the firm’s marketing efforts?
What direction should be offered to partners when marketing? To associates?
_________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ How should practice groups market their practice? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ How should individual attorneys market their practice? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ How can the firm use its website to market itself? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ How can the firm use social media to market itself? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
◗ How else can your firm market itself? _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
 SECTION 02 QUESTIONS FOR LAW FIRMS
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