Page 3 - Gifted PLAY™ Brand Book 1st Draft
P. 3
LOGO IDENTITY USAGE - CHILDREN’S
90mm
GIFTED PLAYTM logo size varies depending on packaging size and available space for each individual product.
Minimum clear space should be adjusted by proportion.
The logo must never appear smaller than the below measurements.
16mm (usually used on backstamp)
BRAND COLORS
90mm
16mm
16mm
100%
20%
BLACK CMYK 0 0 0 100 RGB 35 31 32
WHITE CMYK 0 0 0 0 RGB 255 255 255
RED CMYK 0 100 100 0 RGB 237 28 36
ORANGE CMYK 0 80 95 0 RGB 241 90 41
WHITE CMYK 100 0 100 0 RGB 0 166 81
PMS P PROCESS CYAN C CMYK 100 0 0 0
RGB 0 174 239
10/8/18
on-brand & on-message style guide
50%
02
