Page 4 - Gifted PLAY™ Brand Book 1st Draft
P. 4
BRAND TYPEFACE
ARIAL FONT - SIMPLE CLEAN STRAIGHTFORWARD
GIFTED PLAYTM BRAND FONTS & SIZES
ARIAL BOLD FONT
KIDS PREMIUM WATER BOTTLE
KIDS PREMIUM WATER BOTTLE
19503
PACKED FOR AUSTRALIAN POSTAL CORPORATION. 111 BOURKE STREET, MELBOURNE, VIC, 3000 MANUFACTURED IN P.R.C
Title ABCDEFGHIJKLMNOPQRSTUVWXYZ 22 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Headline ABCDEFGHIJKLMNOPQRSTUVWXYZ 16 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Subtitle ABCDEFGHIJKLMNOPQRSTUVWXYZ 11 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Contents ABCDEFGHIJKLMNOPQRSTUVWXYZ 9 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
*All font sizes are given as a guide only. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes.
03 on-brand & on-message style guide
Fun, while staying healthy
1. Product description: UPPER CASE ARIAL BOLD 22pt
2. Subtitle: LOWER CASE ARIAL REGULAR 16pt
3. Contents Copy : SENTENCE CASE ARIAL REGULAR 11pt 4. Mandatory Copy - AUSTRALIA POST INFO:
ARIAL REGULAR 5pt MINIMUM SIZE!
10/8/18
