Page 28 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan

PR BOOKING ARTICLES

Comms role To raise awareness of target consumers on Nordic Naturals’ official presence in Vietnam through FPT Long Chau,
and position it as the brand of ultimate nutrients from Norway.

Content The official presence of Nordic Naturals The brand of ultimate nutrients with one- Consolidate brand trust through expert
angles in Vietnam through FPT Long Chau of-a-kind USP point of view

Content #1. NORDIC NATURALS - THE WORLD'S #2. THE IMPORTANCE OF VERTICAL #3. ESSENTIAL ULTIMATE NUTRIENTS TO GIVE
direction ULTIMATE OMEGA-3 OFFICIALLY SOLD IN INTEGRATION IN PRODUCING ULTIMATE YOUR BABY A HEAD START
VIETNAM THROUGH FPT LONG CHAU NUTRIENTS
● Featuring the conversation with Dr. Hien
● Nordic Naturals is the #1 fish oil in the US ● In order to make the world’s safest, most Le on using ultimate nutrients for baby’s
and a global leader in the omega-3 effective nutrients essential to health, optimal development.
market place with presence in 35 Nordic Naturals chooses to manage its ● Not all Omega-3 product is the same:
countries, now landed in VN. supply chain to offer full traceability from differences between ethyl ester vs.
● The brand delivers ultimate pre-natal, catch to shipping (from boat to bottle). natural triglycerides form.
baby and kid products, sustainably ● At the end of the day, it means an ● The value of 3rd party certificates on
sourced in Arctic Norwegian waters. ultimate product with leading freshness purity.
level that one can feel good about taking.

Publications