Page 233 - 2023 PPIAC RMIC BOOK
P. 233

Media research



                       Go beyond Google and use more than one source

                          LexisNexis

                          Dow Jones Factiva
                          ProQuest Dialog

                          Bing

                          Specialized sources

                       Go beyond just negative news



























                       Step 3








                                                            Prepare       Gather         Action
   228   229   230   231   232   233   234   235   236   237   238