Page 93 - Exhibit No. 3 Copies of Instructional Materials Actually Used
P. 93

Attachment

                                                       ABSTRACT



                       This study 1s a pioneering attempt in underscoring the need
               for a common customer satisfaction criterion and the consequent
               possibility of maritime training centers being adjudged with a
               standard satisfaction rating.

                       Owing to the absence of a standard customer satisfaction
               survey instrument and standard measurement tools of analysis for
               customer  satisfaction  data  among  maritime  training  centers and
               their business clients, this study aimed to trial run customer
               survey instrument and to provide measurement tool (quantitative)
               using frequency count, percentage, weighted mean, ANOVA and Post
               Hoc  test  and  analysis  (qualitative)  of  customer  satisfaction
               data  with  two-tier  outcomes:  1)  implications  or  Customer
               relation  management,  and  2)  proposal  of  a  model  on  customer
               satisfaction  survey  in  maritime training centers. It employed
               descriptive research design.

                       One training center is used as an object  of investigation;
               is client - agencies composed  of crewing/manning companies in
               the country were profiled using two categories (Active Accounts
               and  Lost  Accounts)  and  were  given  corresponding  sets  of
               questionnaire.

                       In analyzing the data, it is evident that generally, the
               training  provider  has  met  most  customers'  requirements  and
               thus  the  above  average  level  of  customer  Satisfaction.  This
               study  has  proven  to  generate  statistically  representative
               results  of  the  level  of  customer  satisfaction  of  the  client
               provider through a framework of analysis based on the Proposed
               Customer Satisfaction Survey Model for Maritime Training Center.


























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