Page 3 - The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmTom Kelley, Jonathan Littman

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Advantages of Reading

As an intellectual object, a publication is prototypically a makeup of these great length that it takes
a substantial investment of time to write and a still considerable, though not so comprehensive,
investment time to read. In the limited sense, a book is a self-sufficient section or portion of a
longer article, a usage that reflects the simple fact that, in antiquity, long functions needed to be
written on several scrolls, and every scroll needed to be identified from the publication it contained.
So, for instance, each part of Aristotles Physics is called a book. From the unrestricted sense, a
book is the compositional whole of that such sections, whether called books or chapters or
components, are components.

The intellectual content in a tangible publication need not be a composition, nor be called a book.
Books can consist only of drawings, engravings, or photographs, or such things as crossword
puzzles or cut-out dolls. At a physical book, the pages may be left blank or can feature an abstract
group of lines as support for ongoing entries, e.g., an account book, an appointment book, an
autograph book, a notebook, a diary, or a sketchbook. Some physical books are made out of
pages thick and sturdy enough to support other physical items, like a scrapbook or photograph
album. Books could be distributed in digital form as e-books and other formats.

Although in ordinary academic parlance a monograph is understood to be a specialist academic
work, rather than a reference work on a single scholarly subject, in library and information science
monograph describes more broadly every non-serial publication complete in 1 volume (publication
) or a finite number of volumes (a novel like Prousts seven-volume In Search of Lost Time), in
contrast to sequential books like a magazine, journal, or newspaper. Books can also be sold
elsewhere. Books can also be borrowed from libraries. Google has estimated that as of 2010,
approximately 130,000,000 different titles had been published. In some wealthier countries, the
selling of printed books has diminished because of the increased usage of e-books.

In the 2000s, due to the rise in availability of cheap handheld computing devices, the opportunity to
share texts via electronic means became an appealing alternative for media publishers. The term
e-book is a contraction of"digital book"; it pertains to some book-length book in electronic form. An
e-book is usually made available through the internet, but also on CD-ROM and other forms. E-
Books might be read either via a computing device with an LED display like a traditional computer,
a smartphone or a tablet pc; or by way of a portable e-ink display device called an e-book reader,
such as the Sony Reader, Barnes & Noble Nook, Kobo eReader, or the Amazon Kindle. E-book
readers try to mimic the experience of reading a print publication by employing this technology,
since the displays onto e-book readers are not as reflective.

PDF File: The Art Of Innovation: Lessons In 3
Creativity From IDEO, America's Leading
Design FirmTom Kelley, Jonathan Littman