Page 187 - The Truth Landscape Format 2020 with next section introductions-compressed

The VTA secretes dopamine, which travels to other parts of the brain and leads to feelings of pleasure. (Okinawa Institute of Science and Technology)

These are both core parts of the brain's reward system: areas that release the neurotransmitter dopamine to other parts of the brain, triggering feelings of
pleasure. Heightened activity in the VTA in particular has been associated with all sorts of addictions — whether nicotine, alcohol, heroin, or gambling —
with each dose causing a fresh spike of dopamine.

This, Fisher says, explains the feeling of obsession many people experience when falling in love. "It's what gives you the elation and the craving that is basic
to romantic love." She sees the early stages of love as more of a drive to be fulfilled — like hunger and thirst — than a stable, permanent emotion.

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