Page 50 - FASTSIGNS Case Study Book

BTI Brand Innovations Inc. PROFESSIONAL/SCIENTIFIC/TECH SERVICES

Communicating a Unique Brand Personality with Signs and Graphics

The Challenge environment . Brand philosophies are communicated
BTI Brand Innovations Inc., a full-service creative using eye-catching wall graphics throughout.
agency in Mississauga, Ontario, wanted their office
space to reflect their creativity, impress clients and The branding is also incorporated into the office’s
visitors, and motivate employees. wayfinding signage. A large directional graphic on
the wall points the way to the conference room,
The Solution and the restrooms are identified with distinctive
Using a combination of signs and graphics, BTI door graphics .
Brand Innovations’ brand personality is extended
throughout their location and workspace. The Result
From the moment people walk in, the agency’s
Inside, a brick wall with an interior window separating unique company culture and creative personality is
the lobby and office space features vinyl graphics evident throughout the space. Displaying motivational
and aluminum wall signs that communicate the quotes such as, “Positive thinking leads to positive
brand’s history and methodology through symbols results,” reinforces brand values and creates a happy,
and descriptive text. In the open-office environment, vibrant environment to work in .
branded wallpaper with motivational graphics liven ®
up the space, reinforce the company branding *This project was completed by FASTSIGNS of S.
Mississauga and Oakville, ON.
and create a collaborative and innovative

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