Page 20 - 2020 AITC Program

Wednesday September 16

10–10:55 a.m. Keynote Session: NATIVE Act and Job Development in Indian Country

Congresswoman Deb Haaland, U.S. House of Representatives
U.S. Congresswoman Haaland (Laguna Pueblo), representative from New Mexico’s first
congressional district, will discuss how the Native American Tourism Improving Visitor
Experience (NATIVE) Act has the potential to grow jobs in Indian Country. Building tribal
inclusion and funding for tourism through agencies such as the Administration for Native
Americans (ANA), the National Endowment for the Arts (NEA) and the National Endowment
for the Humanities (NEH) supports tribal tourism growth and access to technical assistance
and training. Congresswoman Haaland will also discuss the potential of tourism to help
perpetuate cultural practices alongside the creation of jobs in the short term as we recover
from COVID-19 restrictions and in the longer term as visitors are drawn to the authentic
experiences within American Indian Nations, Alaska Native Villages and Native
Hawaiian communities.

11–11:55 a.m. Breakout Session 6

Session 6a: Securing Funding for Your Tribal Tourism Project
C hO C tawC Ou n t ry.C Om Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates

Rick MacLeod Farley presents clear, practical and proven “real-world” tactics and steps
Beavers Bend state Park, Ok
that can be used to secure funding for community tribal tourism projects. Learn how to
successfully plan your project, secure funding and proceed with successful implementation.
The presentation, inspired by the ‘Group of Seven’ project financing tactics “from the field,”
such as creating phases, telling your story, imagery and visuals, dealing with curve balls,
moving past dead ends, persistence, as well as new emerging opportunities (and successes)
with tribal communities and parks.

Session 6b: More than Words and Pictures: Bringing Your Tourism Story to Life

Speakers: Dan Wiley, Senior Manager, Integrated Resources Stewardship,

Lewis and Clark National Historic Trail, National Park Service
J.Latka Verlag GmbH, Laubacher Str. 17, 14197 Berlin. Foto: Christian Heeb. BETTER DAYS ARE JUST AMERICA 6/2019 November/DEZEMBER 30. Jahrgang 12163 ISSN 0939-3382 D A 6.50 A A 7.00 L A 7,60 CHF 12.00 Lieblingsplätze Before travelers form a deep connection with a destination, they must first tap into powerful,
Chris Seek, CEO, Solimar International
Bruce Rettig, Travel Writer/Photographer, AIANTA
AMERICA
AMERICA
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personal emotions. This is why the “been there, done that” experience rarely leads to glowing
Denver+Brooklyn
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social media hashtags. For travel marketers, building a loyal fan base starts with taking full
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stock of the distinctive tourism assets available to travelers. Then, tourism pros must tap
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AMERICA 6/19
GEBURTSTAGS-EXTRA
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into the “uniqueness” of each asset by carefully crafting a marketing message that utilizes
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engaging storytelling and vivid imagery.
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Proud member of AIANTA SPECIAL Roadtrip Beachlife in Michigan H Great Women H Foodie Trail 30 Sites of interest, key attractions and tribal enterprises can be examined through the lens of
geotourism, which sustains or enhances the geographic character of a place, its environment,
WELLNESS
Years
JAMAIKA
culture, aesthetics, heritage and the well-being of its residents. In this webinar, participants
Vegas’ will first learn how to conduct their own asset inventory, and then receive valuable tips on
Hot 7
AMERICA Journal – the German language magazine Native Americans H Cowboy Poetry H X-mas Shopping crafting an effective promotional message.
about travel & lifestyle in North America. Since 1990.
americajournal.de
WeltErfahren_AIANTA_8x5Zoll.indd 1 01.09.20 14:00
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