Page 142 - Massage Therapy School Program

Massage Therapy & Retailing – Presentation Outline
35.
Appeal to all the senses: sight, smell, hearing, touch, taste.
■ List ways you can appeal to the senses of sight, smell, hearing, taste and touch.
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Tip #9: Ask your distributor or product manufacturer if they offer free samples or if you have to pay for sample sizes. Clients love to get free product samples and samples are a great way to introduce clients to the products you use in treatments and therapies. Look for companies that offer pre-packed samples, and always give out samples with something that identifies your business so that clients are reminded where they received the sample. Some product manufacturers provide such sampling tools; be sure to ask if there is a charge associated with the sampling tools. If a client tries and likes a product the product will sell itself!
37.
Tip #10: Most software programs for the massage and spa industry have functions that allow you to track product sales, commissions, sale tax and inventory. Know your local, state and federal tax laws. Consult with an accountant about tax laws.
■ Discuss the information about your local sales tax requirements (using a slide and/or a handout that you’ve created).
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Summary: Drive your own BUS to increase your profits! BUS stands for: Believe in the products you use and sell. Use the products you sell in your treatments. Supply sample products to clients.
Honk! Honk! Get your clients on board – retailing products.
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To learn more information on business success, read Business Mastery by Cherie Sohnen- Moe.
40.
Massage Therapy and Retailing Quiz
■ Pass out the Student Quiz. Show the following slides and have students fill out the quiz at the same time. Collect the quizzes. Go back over the slides discussing each answer. Option: Don’t pass out the quiz and give an oral exam. Go through each slide and ask, “How many think ‘A’ is the correct answer? “How many think ‘B’ is the correct answer? “How many think ‘C’ is the correct answer? “How many think ‘D’ is the correct answer? Then tell them the correct answer.
41.
1. The 3 C’s of Selling are?
Answer: b - Consultation, Convenience, Compliance; A formula to understand the needs of your clients, making it convenient to for them stay in compliance with your recommendations.
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2. How much do you mark up when you Keystone?
Answer d – 100; Keystoning Is simply doubling the price of the product.
©March 2012, P05507, Rev. 0