Page 193 - Massage Therapy School Program

Massage Therapy & Retailing – Handout & Quiz Answers
What are the three techniques for effective merchandising? (any three of the following) Put the products on display so clients can see, feel, and/or smell the product.
1. Get Point of Sale displays that fit easily onto a countertop in a waiting room or even on a shelf in a treatment room.
2. Do not place product behind a receptionist's desk where it might be unnoticed or inaccessible to clients.
3. Identify all products with price tags or signs.
Name the four key elements to ethical product sales. (any four of the following)
1. 2. 3. 4. 5.
List the
1. 2. 3.
Reliable
Suitable for use by your clients Within your scope of practice
A natural extension of your business Congruent with your image
three elements of Driving the BUS.
Believe in the products you use and sell Use products you sell in your treatments Supply sample products to clients
QuizAnswers: 1.b 2.d 3.c 4.a 5.c
Curriculum developed for Performance Health by Cherie Sohnen-Moe and Lynda Solien-Wolfe
©March 2012, P05507, Rev. 0