Page 24 - Internet Marketing Secrets by Dr Godwin Onye

Not only that but you’re also giving yourself zero focus and no direct ‘routes to market’.
Where would you even begin to promote a product on ‘fitness’? Or on ‘dating’? There are so many other sites going up against you and the audience has been completely saturated with offers, products and deals.
Now let’s reconsider rowing. Sell an ebook on rowing and now you have a much more targeted niche with specific, direct routes to market.
Head to a forum or a social media group on the topic of rowing and what you’ll find is that there are probably a few hundred or thousand people here and all of them are passionate about that subject.
Better yet, they probably very rarely get people trying to sell them books on that subject because it’s much more niche. There’s a demand here.
Chances are that they’d love to know how to get better at their chosen sport/hobby and if your book can do that for them and they haven’t read anything like it before, then promoting said book in this forum might just lead to sales!
Then you can think about all the other routes to market that are available. How about a rowing website? A rowing magazine? Even a rowing club? What about a college that has an active rowing club?
All of these are possible places where you can promote your book and start making sales.
A popular alternative choice is to pick a specific industry. How about the stage lighting industry? Or the food truck industry?
There are thousands of people in these industries that could benefit from more information and if you can sell them something to help them, then you can stand to make a lot of money.
Because they should earn money by buying your book, they will hopefully see it as an investment and won’t mind parting with the cash.
Once again, you are solving a specific problem for a specific person.
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