Page 26 - Internet Marketing Secrets by Dr Godwin Onye

then simply alter the content slightly to turn it into an ebook on fitness for students, for martial artists, for the elderly, for diabetes.
This way you can quickly start marketing it in multiple different areas and potentially maximize your earnings!
Choosing Products With Value Proposition
What’s also very important is that you understand why it is that certain things sell and other things do not. It’s not enough to choose a product that is in the right niche, you also
need to make sure it has that ‘wow’ factor that will help it to sell.
There’s a fair bit you can learn about sales pages but one of the most important things you need to understand before you start trying to profit is how to use the ‘value proposition’. This simply refers to the way in which your product provides value to your audience.
A good product should in some way improve the lives of your audience and that will make it worth more than the sum of its parts.
If you’re selling a fitness ebook then, you mustn’t focus on how many pages it has or how beautiful the images are. In fact, you shouldn’t even focus on how good it is at helping people to lose weight and build muscle.
Instead, you focus on the emotional aspect: the value proposition. You tell the buyer how they will feel when they love their own body, when they feel confident to look in the mirror, when they are more effective at attracting members of the opposite sex and when they become ill less often.
That’s the inherent value.
Something like a fitness ebook can sell for much more than something like a
gardening ebook for this reason – the value is inherently greater and has
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