Page 19 - MidJersey Business - July-August 2014

AT A GLANCE
midJERSEY BUSINESS: Why should New Jersey
THE businesses think about getting involved

INTERNATIONAL in international trade?
BUSINESS LAUREN MOORE: Exporting can be an excellent vehicle
OPPORTUNITIES
CONFERENCE
to help a company increase its overall growth and
proitability. New Jersey’s small businesses ofer
Sept. 10, 2014
Forsgate Country Club, Monroe
goods and services that are competitive and market-
able on a global scale. As of 2012, 21,051 New Jersey
The International Business
Opportunities Conference
companies were already exporting goods around the
is a high-proile event that world and of that number, 19,443 irms were con-
brings together national
and international experts sidered small or medium-sized enterprises (SMEs)
with 500 or fewer employees.
and business leaders to
discuss international trade The Christie Administration, through the BAC’s
fundamentals, regulations, Oice of International Business Development and
and tactics. Expanding your
business to global markets
Protocol, is working hand-in-hand with eligible
is easier than you think. Join
small businesses so they can identify and take
other forward-thinking busi- advantage of important export opportunities. Our
ness leaders to learn how you At least 21,051 New Jersey
can make global expansion international business professionals are here to help
part of your plan for business New Jersey companies explore and understand this companies are exporting goods
growth and:
opportunity. Businesses should be encouraged to around the world and of that num-
Get the big picture—learn call the Business Action Center at 866.534.7789.
which countries and which ber, 19,443 irms are considered
industries have the greatest
potential.
mJB: What kind of “sweat equity” should
small or medium-sized enterprises
Practical sessions will businesses be prepared to put in when
show you how to get started.
dealing with foreign countries?
with 500 or fewer employees.

Hear success stories and MOORE: Time, commitment, and a desire to grow
learn pitfalls to avoid.
their business—those are the investments that busi-
For more information, visit mJB: How does international trade affect
midced.org/events.
nesses will need to make when entering the global the economy?
marketplace. In 2011, more than 21,000 companies International trade is a powerful economic
MOORE:
exported from New Jersey, contributing to what is stimulant. In the past 15 years, U.S. exports increased

now a $37 billion export business. But exporting more than 125 percent from $692.8 billion (1999) to
does not occur overnight. There are a series of steps more than $1,578.9 billion in 2013. During that same

to take in order to ind the right global market that period of time, New Jersey exports went up 135 per
its a particular business’s needs. The BAC’s team cent from $15.354 billion (1999) to $36.494 billion in

of global business advocates works with a business 2013. Further, in 2012 more than 72,000 New Jersey
every step of the way.
jobs were directly supported by exports. These range

from industries such chemicals to computers to
mJB: What are the biggest roadblocks to
transportation equipment and beyond.

getting involved in international trade?
Since taking oice, the Christie Administration
MOORE: Many times businesses underestimate their has been committed to growing the state’s economy.

potential for growth in the global marketplace. They To date, the Business Action Center hosted 35 for-
are of the belief that exporting is not for them. There eign trade delegations and these eforts have directly

is an illusion that international trade is something assisted 18 foreign direct investment wins.
only large companies can do and this is simply not Bayer HealthCare (Germany), Schar (Italy), Fer-

the case. There are many great state and federal ring International Pharmascience (Switzerland),
resources available to businesses that can help to Padtech (Norway), and Archimedes Pharma (United

educate them on where to begin, the best steps to Kingdom) are just a few of the internationally

take, and work with them hand-in-hand so that they based companies that have recently invested in
have every opportunity to succeed.
New Jersey. These projects have created more than

july/august 2014 17