Page 20 - MidJersey Business - July-August 2014

The Mid-Jersey Guide to Exporting

The New
1,100 new jobs and infused some $1.6 billion mJB: What other kinds of professionals—

into local economies. Through the BAC’s lawyers, bankers, CPAs—would a busi- Jersey Busi-
export initiatives, we are helping companies ness need to have in their corner to start
ness Action
increase the sales of their goods and services in international trade?
through the process of exporting to global MOORE: Any successful business model
Center (BAC)
markets. By participating in trade assistance needs professional expertise to help guide it
activities and education, we work to give our and international trade is no different. With isapartofthe

companies the best information and contacts that in mind, there are many government Department of
they need to remain competitive as they agencies that are well equipped with knowl-

engage in the global marketplace.
edge and experience to advise businesses
State and helps
on various matters related international
New Jersey to
mJB: What kind of resources or assistance trade. For example, the U.S. Commercial
is available from the state to help busi- Service has an online export questionnaire
grow, retain,
ness owners get started?
at export.gov, which poses 10 questions
Through the state’s Oice of that firms should answer before starting an and attract
MOORE:
International Business Development and export initiative.
Protocol, a number of services are available Whether new to global sales, evaluating business. The

to those interested in entering the global a new market, or considering expansion center serves

marketplace. When companies are consider- in existing markets, companies can gain as a one-stop
ing export opportunities, often the irst insight on their level of readiness from the

questions asked are: Where should we be? questionnaire.
shop for busi-
and What market is right for my product or
ness and works
service? Our team of international advocates mJB: How do cultural differences in
can help a business identify global business etiquette and other matters affect doing
to encourage
opportunities that are the right it. By tap- business in international trade?
ping into the latest market research, we can MOORE: Navigating the complexities of entrepreneur-

point you in the right direction for seeking exporting can be confusing. A country’s
out buyers and potential international mar- customs procedures and regulatory compli- ship by sup-

kets, and provide and analyze targeted mar- ance policies, in addition to language barri- porting all of
ket data so businesses can make informed ers, can become roadblocks to a successful
New Jersey’s
decisions about what market to choose. In transaction. The Business Action Center is
addition, we educate businesses on local de- able to assist in those areas with our team of
businesses,
mand for their product and help to connect multilingual advocates that helps businesses
supporting the
with partners for joint ventures and strategic address the challenges they may encounter
alliances, both stateside and overseas. When in the global marketplace.
global com-
needed, our oice can also assist in obtaining
permits for exported products and provide mJB: What is the irst step a business petitiveness of

government-to-government advocacy on should take in getting started?
behalf of New Jersey irms competing for MOORE: When a company is interested in its companies,

international products.
growing through export opportunities, the and promot-
irst call they should make is to the Business
ing the state
mJB: What kind of money would a business Action Center at 866.534.7789.
need to have at the ready to launch an The BAC serves as the one-stop shop
as a vacation
international business campaign?
for business-related matters ranging from
MOORE: If a business is interested in explor- providing information about inancial and destination

ing international trade opportunities, the incentive programs, answering questions
BAC’s Oice of International Business about permitting or regulatory issues, to and business

Development and Protocol can provide site selection services. Further, our Interna- investment
valuable assistance with market research tional Business Advocates can help equip a
location.
and acquaint them with a variety of inancial business with the information they need to

resources that are available to businesses, launch or expand their business operations
both large and small.
into new global markets.

18 business.com
midJersey