Page 24 - MidJersey Business - May 2014

JOE BOGRAD
THE HOMEBOY

“I enjoy my job. I know people that

dread going to work every day and I

am deinitely not one of them.”

rom the ability
closes and on a $600,000 homes and it’s sad. You have to
to make his own home, that can translate to as be very frugal because you can

hours to the sheer much as $36,000 in his pocket lose everything overnight.”
ASSOCIATE BROKER
excitement of
for a single deal.
It’s a volatile industry and
RE/MAX Elite
closing a big deal, The winter was not a kind a life in real estate is not
Fthere is a lot Joe Bograd loves one to many businesses, without excitement. Bograd’s Education:
Penn State University
about his job. But above all especially real estate, which
primary goal is to make sure
else, what really keeps him go- is something Bograd and his his family is taken care of
Age: 35

ing is the happiness he is able team are accustomed to. The and the best way he knows to
to bring to other people.
typical real estate season usu- grow his business is to always

“It sounds corny, but it’s ally does not heat up until at be available, to make sure his
true,” he says. “You’re dealing least February, but this year it name is relevant in advertising

with people’s most important was especially slow to get going and social media, and that he

investment of their life. I’ve because of the weather. Bograd remains top of mind through a
seen people get so discouraged always expects the unexpected highly successful referral base

when a deal falls through, but and he says you must plan that relies on word-of-mouth
when we are able to close and ahead inancially, because you recommendations from his

they get the house they love, never know when the market is many satisied clients.
they get so happy.”
going to dry up. This is some- But even more important

More often than not, Bograd thing he learned on the roller than the magazine
brings smiles to his clients’ coaster ride that the market ads and Facebook

faces. As one of the top listing has taken him on.
posts he uses to grow
agents in Pennsylvania and Since 2001, his career has his brand, Bograd

Delaware since 2009, Bograd spanned one of the great real knows the lifeblood
leads a team of ive real estate estate surges in history, fol- of his business is his

agents and consistently closes lowed by one of its deepest and ability to get the job done.
about 80 transactions per year most dramatic crashes.
“You have to prove yourself,”

across eastern Bucks County, “When I irst started, I he says. “You need to make
Pa., at a volume of between thought it was easy,” Bograd people feel at ease. I show

$50 and $100 million.
says. “But my father always people what I’ve done and

He can make anywhere told me to build up a surplus. what I’ve sold, but in the end,
between 2.5 and 6 percent I’ve seen too many stories
you just want to make sure you

commission on each deal he
of clients that have lost their
do a good job.”

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midJersey