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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©
After compiling research, the brand learned that three decades later and after a
slew of money was placed into countless other marketing strategies, “Have It
Your Way” was still the slogan that resonated most with its target audience.
And with an advertising campaign as “sticky” as “Have It Your Way,” it is
foolish to rebrand and go against it.
In 2010, Burger King’s Brazilian marketing agency took the “Have It Your
Way” campaign to a new level and presented customers with a “customized”
wrapper with each Whopper. Upon entering the restaurant, secret cameras took
pictures of each customer. The photos were then printed onto their burgers’
wrappers adding a more personal element to the “Have It Your Way” selling
point.
Lesson 4. Past Simple. Irregular verbs.
List of popular irregular verbs
to be was/were been быть/существовать
to see saw seen видеть
to do did done делать
to go went gone идти/ехать
to begin began begun начинать
to become became become становиться
to come came come приходить
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