Page 16 - CB VP Book 06.01

PERCENTAGE OF THE MARKET YOUR HOME APPEALS TO Setting The Right Price Percentage of The Market the Property Appeals to 15% Over Market Value 10% Over Market Value Fair Market Value 60% 75% 10% 30% 10% Under Market Value 0 25 50 75 Why does an accurate price matter? Accurate prices reflect an understanding of current marketing conditions, the marketable features of your home and recent trends in the real estate market. Inaccurate prices may deter potential buyers from considering your home. The closer your home is priced to fair-market value when it comes on the market, the more likely it will sell quickly at the highest price. The higher your home is priced above market value, the fewer available buyers to consider your home. 16