Page 22 - 多倫多分會25周年電子特刊

MANDY SIU 理事/會務推廣

• With 15+ years of PR️ experience, Mandy is the managing partner at CANEAST Communi-

cations, an award-winning PR️ agency based in Toronto. She specializes in building luxury

brands via brand activations and events, social media and influencer campaigns, traditional

media advertising. She oversees all marketing and PR️ initiatives in key markets such as To-

ronto, Vancouver, Ottawa, Montreal, Calgary and New York.

• She has extensive retail marketing experience in the luxury health and beauty, food & bev-

erage, travel and tourism industries. Award winning campaigns include integrated market-

ing initiatives, community relations, influencer relations.

• Prior to joining CANEAST, she was a TV host and news reporter at OMNI National Televi-

sion. She was deeply rooted in the national and lo-

cal community news, and has seen first hand the

challenges different organization and communities

face. She has developed many close relations with

various local communities and offers a wealth of

grassroots research and consumer insights to the

team. She has also developed great relations with

all major Chinese media and offers great insights to

advertising and media planning.