Page 4 - The Money Concepts Story

THE MONEY CONCEPTS STORY

As one enters the front door of Money Concepts’ headquarters building, one’s attention
is immediately drawn to the 9 foot high; 20 foot long oil on canvas mural that graces
the entrance hall. Across the top of the mural, the frieze above the columns contains
the six key values of the Money Concepts’ philosophy: INTEGRITY, COMMITMENT,
FAIRNESS, CREDIBILITY, OPPORTUNITY AND ENTERPRISE. Each ideal, or value, is
supported by a column, signifying its importance to the company and establishing it as
a pillar in the company’s operation.

THE SUPPORTING PILLARS OF MONEY CONCEPTS

INTEGRITY… We pledge soundness and honesty in all our dealings with Clients and
Companies with whom we affiliate.

COMMITMENT… We regard all associations as a trust and give our total attention to the
best interests of our Clients, now and in the future.

FAIRNESS… We insist that all arrangements must work equally well for all parties in
both Human and Financial terms.

CREDIBILITY… We will not associate ourselves with products or services we cannot
believe in and use with pride and integrity

OPPORTUNITY… We will constantly be alert to changes in Markets, Products,
regulations and the Economy for the opportunities they may create.

ENTERPRISE… a bold, difficult, important undertaking.