Page 3 - Women's Soccer Scene Issue No.30(2) 2021-22

Hat-trick of mascots for Euro 2022

A Hat Trick team of UEFA Women's EURO 2022 mascots has been unveiled, and they will
star in the virtual world ahead of the finals in England.
Kai, Ashley and Robyn will greet fans in England from 6 to 31 July. And before that
they appear as interactive characters in The Road to UEFA Women's EURO game on hit
children's gaming platform Roblox and star in a skills challenge and edu-tainment series
on YouTube alongside Europe's top players, which will also be distributed via the UEFA
Football in Schools programme.
Together, the three mascots are known as Hat Trick. Each has a distinct personality
– and squad number. Kai (No4) boasts intelligence, captain Ashley (No7) has strength and
Robyn (No10) is blessed with skill.
In the YouTube series they will appear alongside 12 of European football's biggest
names including current UEFA Women's Player of the Year Alexia Putellas (Barcelona
and Spain), UEFA Women's EURO 2017 winner Vivianne Miedema (Arsenal and
Netherlands) and another much-decorated home star Lucy Bronze (Manchester City and
England).
"Europe's next top players are out there right now, and the UEFA's Women's EURO
mascot campaign could be the initiative that inspires them to fall in love with the game,"
said Alexia Putellas.
"It's been brilliant to play a role in encouraging children to be active. We want to
ensure that everybody, everywhere has the opportunity to play football, so it's exciting that
this initiative is being rolled out in schools across Europe.
"But there is no better way to inspire the next generation than by delivering a world
class, entertaining tournament, and we certainly aim to make the UEFA Women's EURO
an unmissable event this summer."
Guy-Laurent Epstein, UEFA marketing director added: "The UEFA Women's
EURO promises to be a record-breaking tournament. It has the potential to inspire
millions of girls and boys to play football, so it is important for us to take the tournament
to the platforms and spaces they occupy.
“We hope our new gaming experience will capture the imagination of children and
get them to interact with football and UEFA Women's EURO in a way that we have never
explored before.
"But of course, we want them playing football in real life as well as engaging online.
We hope by that by also putting Europe's best players at the heart of this campaign
alongside our Hat Trick mascots, that we will give girls and boys across Europe new heroes
to emulate."
The Hat Trick mascot campaign supports one of the main goals of Time for Action
the UEFA Women's Football Strategy – to double girls' and women’s participation in
football by 2024.
The UEFA Women’s Euro 2022 Finals will kick off in just under three months time,
on 6th July when England, the host nation, will play Austria in the opening match at
Old Trafford.

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Issue no. 30 - 14 April 2022 news@womenssoccerscene.co.uk