Page 3 - Women's Soccer Scene Issue No.34 2021-22

TikTok named as Euro 2022 partner

TikTok, the digital entertainment platform, has been announced as a global partner of UEFA
Women’s EURO 2022.
Building on the successful partnership from last year’s UEFA men’s EURO, the partnership
aims to champion this summer’s most-anticipated football competition and make it even more
visible to a global audience.
Over the last few years, TikTok has seen tremendous growth in the coverage and engagement
of women’s sports on the platform. The hashtag #womeninsports has garnered nearly a billion
views, the England women’s national team has brought fans behind-the-scenes during
competitions and Burnley FC Women has broadcast all of this season’s home matches live on TikTok.
Guy-Laurent Epstein, marketing director of UEFA, said: “We are thrilled to once again
partner with TikTok, this time for the biggest UEFA Women’s EURO ever.
“With the TikTok football community ever-growing with teams, fans, creators and
associations, we are looking forward to showcasing this summer’s premiere sporting event
featuring some of the greatest women’s footballers in the world through unique, creative and
engaging content. It’s an exciting time to be a football fan.”
As a Global Sponsor, TikTok will work with UEFA to launch exciting features such as
computer-generated effects, hashtag challenges, TikTok LIVEs and Sounds, in order to promote its
products and services to its community. UEFA will also give TikTok access to its extensive library
of football programming assets to develop highly engaging and innovative content.
Alongside the partnership, UEFA Women’s EURO 2022 will launch an official TikTok
account prior to the tournament with a mission to inspire and entertain millions of football fans
worldwide with exclusive behind-the-scenes content as well as current and archival footage.
Rich Waterworth, General Manager, Europe, TikTok, said: "Since our partnership with
UEFA for EURO 2020, we have seen TikTok become the home of football fandom; with creators,
players and nations alike coming together to share their passion for the beautiful game, in a
uniquely TikTok way.
“We are delighted to continue this partnership as the Official Entertainment Platform of
UEFA Women's EURO 2022, and to build on our joint efforts to promote equality and inclusion in
football through TikTok’s #SwipeOutHate campaign and UEFA’s #EqualGame. We cannot wait to
see our community show their support for the women's game, as we make this year's championship
even more accessible to our global community."
The partnership will provide TikTok with ticketing, hospitality and branding opportunities
as well as digital fan activations and exclusive content in the run-up to and during the tournament.
TikTok is one of the most downloaded apps in the world. Available in more than 150
countries, the platform is committed to building a fun, positive and embracing community by
encouraging users to share their passion and creative expression through short-form videos.
Muratti tickets now on sale
Jersey Football Association is delighted to announce the return of the prestigious Muratti Finals to
Springfield Stadium this summer - with tickets on sale now.
Sponsored by Close Finance and named the 2022 Close Finance Muratti Vase and 2022
Close Finance Women’s Muratti respectively, both games are set to take place at Springfield
Stadium over the course of one weekend.
Jersey FA is looking forward to welcoming football supporters back to a new look Springfield
Stadium, which has been upgraded significantly to enhance the matchday experience for all in
attendance.
On Sunday 22 May (1.30pm KO), Jersey FA will take on Guernsey FA in the 2022 Close
Finance Women’s Muratti. This year’s competition is the first women’s Muratti to be contested
since 2016 – and as we all gear up for the UEFA Women’s EURO 2022 competition this summer,
it’s a welcome return at an exciting time for women’s football across the country.
Tickets for the 2022 Close Finance Women’s Muratti cost just £5 for over-18s in the stands,
but FREE OF CHARGE for under-18s. Meanwhile, admission in all terraced areas is FREE OF
CHARGE for all supporters. Visit www.muratti.je if you wish to buy tickets.
Issue no. 34 - 12 May 2022 news@womenssoccerscene.co.uk