Page 68 - LeaderShift 2020: Chapter One -Who Really Needs Another Leadership Book!
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CLAUDIA PERLICH
Claudia is responsible for developing and watching closely over a multitude of machine learning algorithms and data processing tasks. We distill signal from a variety of sources, using data agnostic machine learning techniques that generate unique audiences of prospective customers for major marketers. We develop algorithms that analyze billions of user web interactions, while preserving user anonymity. Beyond the core targeting algorithm, we are working on several interesting and critical data analytic challenges that contribute to the overall reliability and performance including: Attribution, Bid Optimization, Content Clustering, Data Quality Management and (ad) Effectiveness.
https://www.linkedin.com/in/cperlich/
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