Page 41 - CLub Braman 2020 Fall-Winter Magazine

Of course, with such a high bar set by the original,
the balance between failure and success for the new
Ghost was finite. Could Rolls-Royce deliver another
grand slam that would take the world’s breath away
for the next ten years? In a stroke of genius, the
manufacturer decided to turn to their own customers,
soliciting thousands of responses that resulted in
nuanced insight into not only what made the Ghost so
desirable, but how it could be made even better.

One common theme emerged—one which Rolls-
Royce deemed “Post Opulence,” or the desire among
their customers for a pared down, minimalist look. In
other words, high-end luxury items that whispered,
rather than shouted. In addition, there was a noted
aversion toward design embellishment and over
complication.

As a result, the company asserts that the traditional
hood emblem and umbrella are the only aspects
carried over from the previous Ghost. What new
owners will receive is an entirely new car from the
ground up, deemed the purest expression of a Rolls-
Royce yet.

This five year process has finally reached its
culmination. Based on Rolls-Royce’s track record,
there should be no doubt that no matter when the
Ghost finally reaches showrooms, it will instantly take
up the mantle as yet another timeless classic.

Braman Rolls-Royce Palm Beach eagerly awaits the
arrival of the new Ghost. Contact your advisor today
for the latest details.

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