Page 5 - 2020 Club Braman Media Kit

LUXURY CAR OWNERS

ARE AFFLUENT, MATURE, AND SPEND

ShowWinners
Most owners of mint antique automobiles would
be content locking them in a climate-controlled ROBERT AND CATHY
STEPHEN HAYMES has purchased many new facility, turning them into works of art shown off to
vehicles in his life, several of which from Braman friends once or twice a year. This isn’t an option for BARRETT
Motorcars. Over the past few years, he and his wife Mr. Haymes however, on account of his two prized
have enjoyed a BMW 750i, 650i, a Bentley Mulsanne, driving companions: Lola, a 7 year-old King Charles BRAMAN MOTORCARS’ BUYER DEMOGRAPHIC
and most recently, a Rolls-Royce Dawn. Cavalier, and Field Marshal George Montgomery—
Monty, for short—an 8 year-old Standard Poodle.
While impressive vehicles in their own right, none
have the history and character of a classic like his “They love going for drives!” exclaims Mr. Haymes.
H.J. Mulliner-styled 1958 Bentley S1 Continental This was made obvious by both dogs hopping up into
Drophead Coupe—originally commissioned by none the Bentley the moment he opened its doors. Monty
other than John D. Rockefeller, Jr. himself. immediately took position in one of the backseats,
while Lola wandered throughout the interior and
Mr. Haymes’ appreciation for this particular gem is poked her head over the rear fender. Eager to prove
apparent upon arriving at his Palm Beach home. A his point, Mr. Haymes turned the key, placed the car
V-12 Maybach charged with day-to-day chauffeuring in gear, and took his two passengers for a quick jaunt Bentley/
duties sits in the driveway, open to the sun and around the block without a moment’s hesitation.
sand-tinged breeze. Sequestered away in the garage, BMW
parked over a light gray carpet adjacent to its own Analysis Rolls- BMW WPB Porsche MINI Average All
concrete curb is the aforementioned hand-built
Bentley—one of only f ve left-hand drive examples. Jupiter
Royce
The f ne craftsmanship is still evident more than
six decades later. The 6-cylinder engine f res
up instantly, its idle humming more smoothly
than some modern cars. Features include air-
conditioning, power steering, and electric folding
convertible top; while commonplace today, this was Powerful couple in powerful Rolls-Royce Motorcars. Median Age 64 59 57 57 58 59
the pinnacle of automotive luxury for the time.
Credit is due to the 10-month restoration the car Ask Robert J. Barrett III why he needs two rience easy for him. down despite their impressive achieve-
underwent shortly after Mr. Haymes acquired it in Rolls‐Royces and he answers with a glint ments around the world. Bob — chairman
in his eye: "I need one Rolls‐Royce to take
2016. The project was overseen by Richard Gorman Every year, new luxury vehicles are bestowed with Bob — who’s owned up to nine cars at of Cross Keys Investment Bank of Florida;
the family to church on Sunday. I need an-
of Vantage Motors in Miami. Although the car was more technology, power, and creature comforts. a time and has bought 10 from Braman Florida’s No. 1 investment banker, accord-
other Rolls‐Royce to go to the of ce and I
in wonderful shape, Haymes insisted on a thorough However, it takes a true connoisseur to revere dealerships — recently came home with a ing to Forbes; and an attorney — does pro
might as well have a convertible for that.”
black 2009 Rolls‐Royce Phantom Drop-
bono work in both Palm Beach and New
audit to bring it to its current pristine status. The and maintain a paradigm of automotive history. head. He picked up the classic, with only York, assisting widows and widowers who Under 30 2% 4% 6% 3% 1% 3%

result? The S1 was shown at Pebble Beach in 2017, Fortunately for Monty and Lola, the old adage 9,000 miles, once he heard it was going are being abused by the legal system and
For Barrett and his wife, Cathy Tankoos
and secured an excellence in class award at the doesn’t apply: you really can take old dogs (or cars) out of production. Already in his garage other professionals.
Barrett, the luxury automobiles are
Cavalino Classic at Mar-a-Lago this past January. on new trips! emblematic of their lifestyle. Worldly and was his silver 2015 Rolls Phantom.
accomplished, their friends and business Cathy — an international croquet champi-
associates cut across some of the most “Bob goes to Publix for a loaf of on, an inductee of the United States Cro-
clubbraman.com 21 bread and comes home with a quet Hall of Fame and a former European
iconic f gures in recent history. For Bob,
that’s Edward and Robert Kennedy to Rolls‐Royce instead.” and U.S. fashion model — is Regent of the Under 40 7% 12% 18% 13% 13% 13%
Margaret Thatcher to Donald Trump, go- Daughters of the American Revolution
ing back to his Atlantic City Days. - Cathy Barrett Palm Beach Chapter. She’s not without a
Rolls‐Royce in her life, either. In the 1960s,
Cathy, a former fashion editor of Town “When I go to Braman, I know the guys in she traveled around New York City in her
& Country magazine, has been friends there intimately,” Bob says. “Braman has a classic Phantom 5.
with Winston Churchill, Aristotle Onassis great selection, and if you walk in, you can
and Grace Kelly. Given all that, and the really f nd the choice you’re looking for.” Still, one of most fun things the Barretts
impressive lives each has led, you’d think Braman’s service, and the relationship he’s experience is taking friends out in their Under 50 20% 30% 35% 33% 28% 29%
purchasing a Rolls‐Royce would be a built with Assistant Service Manager Bill cars. “They love to get in that Phantom
serious decision. Richter, also add to Braman’s World Class and drive away,” Bob says with a chuckle.
Experience, according to Bob. “What they really like is to get to a restau-
But, as Cathy tells it, “Bob goes to Publix rant and have the valet open the door and
for a loaf of bread and comes home with “Bill will tell you that the best‐operating escort them out of the car. You can see
a Rolls‐Royce instead.” It may not be that cars in the world are Phantoms,” he says. these people smile like hell.”
simple, but it’s not that far of . Rolls‐Royce
Motorcars of Palm Beach makes the expe- Neither Bob nor Cathy is ready to slow 54%
15 Under 60 41% 55% 59% 61% 56%
61 and Up 59% 45% 41% 39% 44% 46%
AS A BEAUTY ICON WITH FIVE MILLION Life is much different for Ka’Oir nearly ten years
FOLLOWERS ON INSTAGRAM, Ka’Oir couldn’t after she purchased that f rst Ghost. Her businesses
be expected to settle for a standard color palette. have f ourished, more than matching her husband’s
Like many Rolls-Royce customers, she chooses considerable musical success. These days, there’s Male 82% 59% 59% 76% 46% 64%
to personalize each of her examples. no need to go to the dealership; instead, the two
spec the cars to their preference, place an order, and
It was her second Rolls-Royce—the Dawn await home delivery, patiently—or not.
convertible—that established the ruby red theme.
The Cullinan and forthcoming Phantom are both Ka’Oir admits to her excitement over the new
slathered in the same bright crimson hue. Ka’Oir Phantom, which she expects to arrive by the end of
and her husband expect their vehicles to stand out, April. It just might turn into her new favorite toy.
and she reports they have yet to see any others like
Female 18% 41% 41% 27% 54% 36%
them on the road.
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