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BiTS and Pieces: Stuff and occasional nonsense

SOME THOUGHTS FOR 2021

No Pollyanna Viewpoint - Good
Things Are Happening Right Now

Houston TX (December 8 2020)

by

John in HOUSTON

If you have been in the music business for any length of time you’ve certainly witnessed changes in
various technologies. If that were not so we would all be buying wax cylinders and placing our ears
close to a huge ear horn. My, but we are not in Kansas anymore Dorothy......

I remember when someone told me to buy a four track tape player for my car which I did. Soon
afterward the same guy told me to buy a new eight track deck. Of course that led to a cassette

player in my car which of course evolved into a CD player. So things change and this pandemic
situation is definitely horrible but through its effects on society it is breeding a new normal for
artists. Some of you may already be learning about this new live streaming "stuff". This is a new
income opportunity that is picking up speed due to COVID and millions of people having ample free
time on their hands.

In the near future most major artists will perform at large live events and anyone that could not
attend in person will be able to purchase a ticket online and log on from anywhere in the world.
Imagine this: if an arena can hold 60,000 people what if the internet could double that attendance?
Pretty cool if you are receiving major bookings but what about live streaming on a smaller scale?
Actually that’s pretty cool too.

Recording studios see the future and live streaming from an acoustically cool environment is
becoming the new wave of change for aspiring artists. One studio owner told me that his first client
held a live stream from his studio and brought in $1,500 in tips. A listening room owner told me that
some of the artists performing there without an audience but with playing into a three camera shoot
have reported generating up to $2,400. The internet is powerful and live streaming is a component

of the new normal. Some of you may only want to do one show to see what it's like while others
may already be looking to generate weekly or monthly shows. If so then a streaming studio may well
be in your future.

Right now if you have down time this could be your time to learn. If so then also be sure to check out
Stage It online. There you can see who’s streaming shows each week. My hunch is that you may
know a number of the artists already using Stage It to get the word out. Beyond live streaming

many of you have thought about licensing your music but have not had the time to look into this

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