Page 5 - RdvRDV

I D E N T I F Y I N G

RdV In House Jewelry Line &
T H E B R E A D T H Bespoke Designs

& D E P T H

Through my research I’ve discovered that
millennials are still very much interested
in shopping for themselves and others,
even now. They just want to make sure
they are buying timeless pieces, be it
clothing, furniture or jewelry. They
RDV Influencer
continue to shop in-store when possible,
with a majority of shoppers looking to
Kit & Ace
support local independent retailers, as
well shopping online. So creating a space
where these young customers can feel
themselves, relate to and can grow with
RdV in the future.

Currently I see your collection cross
marketing with local stores like Risqué
Clothing and Kit & Ace. Risqué Clothing
has a sexy, muted vibe like Rihanna’s
Fenty line, then we pair the
lounge/work outfits with jewels and
diamonds. Because it’s a movement to
celebrate them, outside at the office and
inside the home as well.

RDV | 05