Page 2 - 波特旅陶藝工作室 企劃書

目錄

壹、企劃執行摘要 Executive Summary ......................................................................................................... 3

一、目的、使命與願景 ................................................................................................................................ 3

二、成功關鍵分析 ........................................................................................................................................ 3

貳、企業簡介 .................................................................................................................................................... 4

一、企業組織型態 ........................................................................................................................................ 4

二、經營管理團隊 ........................................................................................................................................ 5

參、產品及服務 Products and Services .......................................................................................................... 7

一、產品 Product ......................................................................................................................................... 7

（一） 產品內容及設計說明 .............................................................................................................. 7

1. 品牌精神和品牌故事 ........................................................................................... 7

2. LOGO 設計說明................................................................................................... 7
3. 產品介紹................................................................................................................ 8
4. 產品設計說明........................................................................................................ 9
（二）產品特色說明 .............................................................................................................................. 13

二、產品定位及服務 .................................................................................................................................. 13

（一）產品/服務供應定價說明 ............................................................................................................. 13

（二）產品生產及供應鍊 ...................................................................................................................... 13

1. 產品生產模式...................................................................................................... 13
2. 產品生產及流程.................................................................................................. 13
3. 產品供應.............................................................................................................. 18

肆、市場分析 .................................................................................................................................................. 18
一、市場分析說明 ...................................................................................................................................... 18

二、核心市場調查 ...................................................................................................................................... 30

（一）產品供應市場需求調查 Market Needs ...................................................................................... 30

（二）目標顧客分析 .............................................................................................................................. 31

（三）潛在顧客分析 .............................................................................................................................. 32

三、主要競爭對象分析 .............................................................................................................................. 32

伍、策略及執行 .............................................................................................................................................. 34

一、行銷策略 Marketing Strategy ............................................................................................................ 34

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