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INTRODUCTION INTRODUCTION
County, it is also represented in the capital and North-Eastern Hungary. Production is taking place on nearly limited oligopolistic international market, the most significant competitors of which are Italian and Turkish
3,000 sqm in the two central production halls, and the company’s immediate plans include further infra- manufacturers. Turkish manufacturers typically base their market strategy on their low prices, while Italians
structure expansion, focusing on logistics, warehousing and corporate governance. Typical elements of the base their market strategy on higher technical added value in line with their marketing policies. Taking into
production equipment are forklifts, punching machines, welding robots, edge bending equipment, plasma account the market conditions, the Ltd. has been able to offer its products positioned between the two
cutters, CO welders, sawmachines, hand tools. The company’s service business operates self-developed, largest price categories since 2017 (in connection with an intergovernmental agreement) in cooperation
custom-tailored gensets controlled power supply systems at nearly 300 endpoints with 4 hours of fixed with the third largest Turkish manufacturer (EMSA).
troubleshooting. Employees with the highest level of manufacturer exams handle more than 600 cases
(typically of a warranty and non-defect nature) each year based on various SLAs. The company’s national
countrywide network is available to its customers with 3 branches (Budapest-Szabadbattyán-Kompolt), 5
service cars, 0-24 hour telephone customer service, and continuous remote monitoring on request.
The company’s commercial center is located in Budapest, where domestic and foreign sales are co-
ordinated. The company’s primary customer companies, entrepreneurs, municipal and state institutions,
hospitals, schools both at home and abroad, now number more than half a thousand. Main target markets
with geographical delimitation: Hungary, Central European countries (Slovenia, Slovakia), Russia. Unique
markets: Vietnam, Indonesia Sierra Leone, Uganda. The dynamically developing corporate performance of In the picture from
the last business years is indicated by the installation of equipment with a total capacity of more than 100 left: Mr. Zsolt Varga
MW and the commissioning of the 700th equipment sold. as strategy director ,
Ltd. has participated in key projects with domestic research / development workshops (eg Technical Mrs. Krisztina Kovács
University) with state-owned companies involved in energy supply (eg National Utilities, central hospitals, as managing director,
Metropolitan Waterworks) and foreign organizations (eg EMSA, Datakom, Iveco, Baudouin), participates in Mr. Tamás Kovács as
developments related to interstate agreements (eg Hungarian-Indonesian, Hungarian-Turkish). The com- CEO
pany has a nearly monopoly position in the domestic market, European manufacturers are present in the
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