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INTRODUCTION                                                                                                                                                                                             INTRODUCTION




        County, it is also represented in the capital and North-Eastern Hungary. Production is taking place on nearly                             limited oligopolistic international market, the most significant competitors of which are Italian and Turkish
        3,000 sqm in the two central production halls, and the company’s immediate plans include further infra-                                   manufacturers. Turkish manufacturers typically base their market strategy on their low prices, while Italians
        structure expansion, focusing on logistics, warehousing and corporate governance. Typical elements of the                                 base their market strategy on higher technical added value in line with their marketing policies. Taking into
        production equipment are forklifts, punching machines, welding robots, edge bending equipment, plasma                                     account the market conditions, the Ltd. has been able to offer its products positioned between the two
        cutters, CO welders, sawmachines, hand tools. The company’s service business operates self-developed,                                     largest price categories since 2017 (in connection with an intergovernmental agreement) in cooperation
        custom-tailored gensets controlled power supply systems at nearly 300 endpoints with 4 hours of fixed                                     with the third largest Turkish manufacturer (EMSA).
        troubleshooting. Employees with the highest level of manufacturer exams handle more than 600 cases
        (typically of a warranty and non-defect nature) each year based on various SLAs. The company’s national
        countrywide network is available to its customers with 3 branches (Budapest-Szabadbattyán-Kompolt), 5
        service cars, 0-24 hour telephone customer service, and continuous remote monitoring on request.
           The company’s commercial center is located in Budapest, where domestic and foreign sales are co-
        ordinated. The company’s primary customer companies, entrepreneurs, municipal and state institutions,
        hospitals, schools both at home and abroad, now number more than half a thousand. Main target markets
        with geographical delimitation: Hungary, Central European countries (Slovenia, Slovakia), Russia. Unique
        markets: Vietnam, Indonesia Sierra Leone, Uganda. The dynamically developing corporate performance of                                                                                                         In the picture from
        the last business years is indicated by the installation of equipment with a total capacity of more than 100                                                                                                  left: Mr. Zsolt Varga
        MW and the commissioning of the 700th equipment sold.                                                                                                                                                         as strategy director ,
           Ltd. has participated in key projects with domestic research / development workshops (eg Technical                                                                                                         Mrs. Krisztina Kovács
        University) with state-owned companies involved in energy supply (eg National Utilities, central hospitals,                                                                                                   as managing director,
        Metropolitan Waterworks) and foreign organizations (eg EMSA, Datakom, Iveco, Baudouin), participates in                                                                                                       Mr. Tamás Kovács as
        developments related to interstate agreements (eg Hungarian-Indonesian, Hungarian-Turkish). The com-                                                                                                          CEO
        pany has a nearly monopoly position in the domestic market, European manufacturers are present in the



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