Page 66 - strategy of health education

 Requires personal status.

 Needs professional knowledge and preparation.

3. Mass communication

It is a means of transmitting messages to a large audience that usually reaches

a large segment of the population. Mass media includes broadcast media (radio

and television) as well as print media (newspapers, books, leaflets and posters).

Advantage:

Reach many people quickly.

They are believable especially when the source is a credible one.

Limitation:

One sided (linear)
Doesn’t differentiate the target

Barriers to Effective Communication

I. Competition for attention (noise)

Noise is a major distraction during communication. It could be:

 Physical noise – avoidable

 Internal noise - any physiological or psychological state that could undermine

a person’s ability to communicate effectively such as being ill or beset by
personal problems.

We may or may not be able to do anything to help in this kind of

situation.

II. Language difference and vocabulary use

This includes whether there is language difference, vocabulary use, different

meaning of the same word or sentence.

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