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CHAPTER 4

SUMMARY

To summarise, companies need not only to produce good quality products, but also do
researches and analysis the consumer’s interest on advertising. For example, colours that they
are fond off to see in advertisement media, or whether they enjoy online or printed advertising.

In order to make a new product to succeed, it must have the desired parameters for consumers,
to be unique, and consumers should have the information about its characteristics. To do this,
companies need to use different means of promotions. The main way of promoting of products
is the advertising. Advertising is any paid by a specific sponsor form of non-personal
presentation and promotion of ideas, goods and services.

Thefore, the aim of my report was to analyze the effect of advertising on a product life cycle
and to find out the right ways and methods of advertising and how to apply them at every stage
of the product life cycle. In my report I tried as much as possible to discover the essence of
advertising and to identify particular qualities of its impact on the promotion of products and
services.

In conclusion, based on the survey that I have created the respondents of this study chose
Google Chrome the most compared to Safari as their surfing website platform. This is because
Safari is only limited to Apple users. Moving on to, the most used electronic media goes to
smartphone compared to laptop because smartphone are travel-friendly. Next, the most
preffered website design are simple design because simple design are easy on the eyes and
calming to look at. Other than that, majority of the respondents agrees that tagline are important
to advertising. The reason is tagline are catchy and bring originallity to the company. Moreover,
Respondents would rather chose online advertisement than printed because we live in the world
where people are mostly on their gadgets. Additionally, most of the respondents voted
Instagram as a online platform they often to see ads. This is because Instagram is the most
online platform social media. Furthermore, colors that catch respondents attention in
advertising is pastel colour because people are less interested in striking and bold colors.
Besides that, design trends that respondents interested in advertising is photography design
compared to typography. This is because people like seeing the object visually than only
typography which is less convincing. In addition, most of respondents approved that design
trends are important in advertising so they are always something fresh to look at. Also in the
bargain, the most appropriate duration in advertising is 10-20 seconds because short
advertisment are more recognizable compared to long advertisement. Besides, most of
respondents picked comedy genre as their favourite genre for the advertisement because
comedy brings joy. Last but not least, TV commercial designs that most respondents chose is
animation. This is because animation are entertaining for both children and adults.

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