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Based on the pie chart above, most of the respondents preferred photography design trends in
advertising online smartphone (61.0%) compared to illustration which is only (32.5%) and
(6.5%) for typography.

Importance of Design Trends

Diagram 9 : Distribution of respondents according to the importance of design trends
Diagram 9 reveals that majority of the respondents say yes (98.7%) to the importance of design
trends in advertising while (1.3%) respondents only say no to importance of design trends in
advertising

Duration of TV Commercial

Diagram 10 : Distribution of respondents according to the duration in TV Commercial

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