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Hiroshima and Nagasaki. You can access this document, which originally appeared in
The Atlantic Monthly in 1945, at a website: http://www.isg.sfu.ca/duchier/misc/vbush

Adaptation from Rajesh Lal, (2013)

ISBN 978-1-59253-803-4, Rockport Publishers.

A website is a collection of web pages and related content that is identified by a common
domain name and published on at least one web server. Notable examples are wikipedia.org,

google.com, and amazon.com. All publicly accessible websites collectively constitute the

World Wide Web.

1.7.2 Advertising

Advertising is a marketing communication that employs an openly sponsored, non-
personal message to promote or sell a product, service or idea. Sponsors of advertising

are typically businesses wishing to promote their products or services.

1.7.3 Design Trend

Advertising trends have evolved from the quintessentially traditional print ads and TV

spots to new marketing strategies that include QR codes, co-branding, content marketing
and online advertising.

1.7.4 Television Commercial (TVC)

A television advertisement is a span of television programming produced and paid for
by an organization. It conveys a message promoting, and aiming to market, a product

or service. Advertisers and marketers may refer to television commercials as TVCs.

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