Page 18 - GBC summer 2018 english

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Golf Business Canada
Kristen Goulet & Kris Strauss
Kristen is the Director of Retail Operations and Kris is the Senior Vice President of Troon. Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 270 golf courses in its portfolio. For additional information, visit www.Troon.com.
At Troon, we are honoured to be entrusted with management of all aspects of the retail world at over 270 golf courses and clubs around the world. This past January, 25 Troon-managed clubs were named 2018 Platinum Award winners by the Association of Golf Merchandisers, which recognizes premier golf shops from the private, public, resort and off- course sectors.
HOLISTIC APPROACH
Driving
Retail
Success
Insider Tips from Troon
The breadth and depth of our club portfolio allows us to analyze trends as they occur, aggregate vendor performance information, review key performance indicators by property type and leverage procurement/ pricing on a broad scale.
We can then capitalize on trends, and translate this information into revenue. Many of the tactics, strategies and philosophies we implement at our clubs, and how we drive retail success, are in the fundamentals and execution – making them things that clubs of any size can do.
Our approach is holistic. Retail is not an afterthought. It is a revenue center and point of member and guest satisfaction. We approach each retail space asking key questions: