Page 19 - GBC summer 2018 english

• What would we do if we were a standalone retail store, separate from golf?
• What do respected retailers, such as Nordstrom, do at a retail service and experience level?
• How can we drive revenues while creating a memorable member and guest experience?
• How can we enhance the overall property brand with retail?
First, we employ a hands-on approach, one that touches all phases of retail, including: product assortment, planning, inventory levels, controls, vendor performance, store layout/design, visual presentation, marketing plans, staff training and evaluation.
Our focus and philosophy are hinged on the goals of being highly pro table and scally responsible operators for our owners, while providing the best retail experience for our members and guests. We do this in a way that recognizes that each shop is unique, has different needs and can offer unique experiences. We welcome and want feedback. Our open door policy allows for chemistry and collaboration to ow between our retail associates, members and guests on an ongoing basis.
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