Page 36 - GBC summer 2018 english

Lastly, and most importantly, the content has to be easy to read. If your text is too small, or content is crowded together, this makes it hard for your reader to consume your content.
Add plenty of white-space around text blocks, keep your para- graphs short, include lists where possible, and keep the length of each line or text shorter so that your content is easier to consume.
If you need some extra assis- tance in this area, consider hiring a website designer to help with this component.
MOBILE FRIENDLY IS A MUST
In 2018, this probably goes without saying, but your website must be mobile friendly. With over 50% of all Google searches coming from a Smartphone, if your website is not optimized for mobile devices, mobile users are going to navigate away and visit another website.
Determine if your website is mobile friendly by using Google’s Mobile-Friendly Test at https:// search.google.com/test/mobile- friendly.
If your website is mobile friendly, it is also good to test your website on
your own mobile device. Open your site and navigate around. Make sure your menu is easy to use, all content is laid out properly, and ensure you don’t have to zoom into any area to read text.
CALLS TO ACTION
A quality website converts visitors into customers more often. You can spend all you want on marketing to send people to your website, but if your website doesn’t convert those visitors, your marketing efforts are a waste. These conversions lead to extra business.
On your site, you want to di- rect your visitors to take action. This might be to ll out a form, call your course, or download some- thing. Your calls to action must be noticeable and concise so that there is no confusion as to what you want your golfers to do.
To help your audience take action you can use large, notice- able buttons for visitors to click on, bold phone numbers in easy to nd places, or well-placed and short contact forms. Every page on your site should have a call to action to tell your visitor what to do next.
FAST LOADING
You can have high quality images and video on your website, with clear concise content and calls to action, but if your website doesn’t load quickly, the visitor is going to leave before your site nishes loading.
We exist in a ‘I want it now’ so- ciety where everything happens at a fast pace. People don’t have time to wait around for content. They want it now.
YOUR BOTTOM LINE
When your website is well- designed with an easy to navigate menu and clear, concise content, your potential golfers have a better experience, and are more likely to convert into a buying customer.
A quality website will improve your business in many ways. The quality of your marketing efforts goes up, and the number of people converting into customers increases.
I encourage you to open up your website right now, try and re- move any biases you might have as the owner or manager of that busi- ness, and consider whether you can improve the quality of your website.
Golf Business Canada
“Determine if your website is
mobile friendly by using
Google’s Mobile-Friendly Test at https://search.google.com/test/mobile-friendly.“
36
Golf Business Canada