Page 7 - GBC Spring 2026 ENG
P. 7
Spring 2026 • Vol. 30 • Issue One
Golf’s AI Search
Revolution
Reshaping Golfers’
Discovery and Choice
Ross Liggett
AI is changing how golfers discover, compare,
and book courses often without ever visiting your
website. The feature article examines what’s
driving the shift and how operators can stay
visible, bookable, and in control.
Golf Business
Canada Online
NGCOA Canada members can log
on and access current and all past
issues and resource materials at
www.ngcoa.ca.
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THE FIRST TEE
A New Chapter for our Association
Nathalie Lavallée
Behind the Greens:
HR and Legal Essentials for Golf Courses Year Round
Darcy Michaud, CHRL, MA
Research Reports
NGCOA Canada
Menu Engineering:
The Profit Powerhouse Hiding in Plain Sight
Kevin Morrison
CANADIAN IDEA
CPGC Learner League
Sharon Labbett, Centennial Park Golf Centre, ON
Sustainability to Profitability:
Embracing the Benefits of Sustainable Golf in Canada
Miles Mortensen
MEMBERS’ CLUBHOUSE
Updates and new initiatives from your Association!
NGCOA Canada
PARTING SHOT
A New Season, A New Chapter
Message from the NGCOA Canada President
Richard Edmonds
Golf Business Canada 7
