Page 33 - GBC ENG fall 2021

The 3C’s of Golf Course Management Series
This is part 1 of a 3-part series. This article features the first of our
C’s – Create. The winter edition will feature the next C – Communicate: How to reach and engage your customers. The spring edition will include the Final C which is the Close: Building an integrated sales strategy.
CREATE
For a
Bigger
Future
Golf Business Canada 33
Growing a successful business is a lot like training to be the best at your golf game. Novice players have much to plan, prepare and practice before they can successfully tackle the challenge of completing an 18-hole course.
Managing a course, much like playing one, is no different. If you don’t have a plan on where you want to go and how you’re going to build it, you simply can’t get there. In a seasonal industry like Canadian golf, however, some owner-operators can make the limiting decision to focus primarily on the present and not enough on the future. A simple, focused management process is vital to grow a bold, sustainable business.
To simplify the process, we’ve developed a framework we call the 3C’s – Create, Communicate, Close. It’s our unique process to help small and medium-sized businesses develop and integrate a plan to help them build.