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THE 3C’S
Let’s take a closer look at the 3C’s and why they are effective tools for your business.
Create is focused on developing a bigger vision for your business. First, determine why are you in business followed by a plan of where you want to go. Our Strategic Action Plan outlines three-year, one-year and 90-day Sprint plans for success. The process involves some stretching to come up with actionable goals, not simply scratching the surface. The final stage is the Brand Essence, a one-page summary that defines important elements of your brand like your principles and tagline, among others.
Communicate is all about how to reach your target market effectively. Once you know your vision and have defined your brand, it’s time to create and craft your story. The company’s website, which is the hub of any communications strategy, along with social media platforms, are assessed to ensure they work effectively to inform and drive traffic. Other media channels are also evaluated to build engagement. The key is to keep things consistent and as simple as possible.
Close: The final, and equally important, stage in the process is sales. Without an effective sales strategy, a business cannot succeed. Once we create the message and communicate it effectively to our customers, it’s essential to build an integrated sales strategy that will attract and retain a continual flow of new patrons. Here is where we also determine the best systems and tools to capture customer information and communicate directly to them.
KNOW YOUR WHY... FOR THE LOVE OF GOLF
Purpose is a powerful propellant. It guides our mission, fuels our efforts and helps us stay focused. Every successful business leads with their why. “People don’t buy what you do, they buy why you do it,” says Simon Sinek, leadership guru, author and inspirational speaker. Let’s take the example of Tesla. The company’s mission to “accelerate the world’s transition to sustainable energy” is all about why they are in business. What they do and how they get there – that is, to build compelling electric
cars to market as soon as possible – follows their purpose.
Taking the time to understand your why ensures you and the people who work for you know, at the core, why you do what you do and are
then able to communicate it to customers.
Here are three questions that all businesses should ask themselves:
• Why are we here?
• What is our mission and passion? • Why do we go to work?
The answer to these questions is not “because I want to make money” (although that may be a positive residual effect of growing a business) but rather it might be “because I love the game of golf” or “because I want to drive happiness in a natural setting.” Identifying your why influences all other decisions around the business.
CREATE A VISION
Following his retirement in 1930, legendary golf champion Bobby Jones was looking for the perfect place to build the greatest inland golf course. He had a vision for it well before he found the perfect site – former plantation known as Fruitland Nurseries – collecting ideas and studying course architecture years earlier. In 1932, Augusta National Golf Club, with its infamous slopes and contours lined with blooming azaleas, flowering peach trees and towering pines, became a reality.
The lesson here is to create a vision for the future you want. Even when that vision seems difficult (Augusta was built during the Depression) focus is important. As Tesla’s Elon Musk often professes, don’t be afraid to think big.
A vision can’t move forward without a written plan. When you write things down, you’re more committed and driven to reach goals. Planning for a sustainable future also requires a plan with longevity. Likewise, aligning your employees with a clear vision from the beginning gives them purpose and place in the continual growth of the business. It also strengthens the culture of the organization, which in turn drives productivity. When you write a plan and the team is behind you, you can create your future.
From an early age, LGPA star Brooke Henderson and her team had a clear vision for success. Both Brooke and her sister/caddie Brittany were in alignment with their dad’s goal-setting markers well before reaching pro status.
PLAN WITH A SAP
Our Strategic Action Plan (SAP) helps clients determine three-year, one-year and 90-Day Sprint goals for their business. This type of planning requires a commitment
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