Page 39 - GBC Fall English 2025 flipbook

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3. Optimize for Local SEO and
Social Media
A consistent presence on Google
Maps, Social Media sites, and other
directory sites will drastically
improve your results because
Google relies on these platforms to
learn more about your business
and validate that it is real. Ensure
your profiles across these sites are
consistent, featuring the same
website, address, phone number,
and contact information. Moreover,
the more active you are on these
platforms, the more credit you will
earn with Google.
4. Optimize your Content
Once you have the technical basics
above covered, it is time to develop
your content strategy. Start by
brainstorming questions that users
might ask. Think of questions that
are relevant to your course, for example: Best Public Courses in [City]?
Or What are the best courses for [Experience Type]?
Next, develop content plans to get this content on your website. This
could mean expanding pages or creating new pages entirely. Alternatively,
you could launch a blog with weekly or monthly blog posts directed at
expanding your content for SEO and AI optimization.
Finally, we must address the images on your website. Unfortunately,
AI is not at a point where it can understand the content of the images on
your website. Instead, it relies on a little-utilized feature of every website
- ALT Text. ALT Text is a little box in all website editors that allows you to
upload a description alongside an image or video. Google uses this
description to understand the photos and videos on your site and surface
relevant results. Adding ALT Text to all images is a best practice you
should start today.
A NEW CHAPTER IN DIGITAL MARKETING
Organic Search has been at the center of every digital marketing strategy
over the last two decades, but that world has changed. Fortunately,
optimizing for AI Search is a small change in existing SEO and SEM
strategy.
By following the best practices above, golf courses can leverage AI
Overview to drive more organic traffic than before the addition of LLM
search engines.
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Golf Business Canada 39