Page 10 - GBC spring 2015

Pierre Demers
Pierre is the Founder of GolfMedia Lab and GolfStartups.com. Previously, Pierre was a senior member of the clubhouse operations as well as sales & marketing team at ClubLink. Contact him at pierre@pierredemers.com or 416-402-4532. Connect with him on Twitter at @pierrejdemers and LinkedIn at linkedin.com/in/pierredemers.
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Golf Business Canada
Golfers have more choices than ever before in where they play, when they play and how they book their tee-time. Therefore, golfers will not put up with bad service anymore! They have a voice via social media platforms and they won’t hesitate to use it. They are ever connected and powerful.
There is a customer service revolution going on and you need to make sure that you’re not missing out! Is your organization’s customer service meeting your customers’ expectations? You first need a solid product that golfers love and feel is worth investing in. I use the word investing because golfers invest both their time and money in the game. Think about it: 4-5 hours for a round + travel + food + beverages + lessons + clothing + equipment. It really adds up fast.
Keep reading to find out how your facility can become customer- obsessed in order to acquire and keep your golfers.