Page 53 - GBC spring 2015

G.I.F.T. PROGRAM
Scott St. John, Prescott Golf Club (presented by David DeCorso, Victoria Park East Golf Club) Team Nikola Tesla
GIFT – Golf Initiative For Tomor- row. This is a member’s event and New Year’s Eve Party. At this event, we collect fees for kids who can’t af- ford to play golf. So far, we have purchased three memberships for kids, which includes clubs, lessons, and a little bit of etiquette. We have a social worker that works with the schools and with the clubs to deter- mine what school to go to and to help with the application process for the children.
GOLF THE LOOP
Audrey May, Cloverdale Links Golf Course
Team Elon Musk
Our goal was to get more ladies and junior golfers to the course. We came up with Golf the Loop. Come in af- ter 2pm when it’s not busy, get a large bucket of balls and play three holes. Beginners can learn the game of golf and have fun. It’s affordable and a great experience.
FREE GOLF
Mike Turner, GolfNorth Properties
Team Hedy Lamarr
We took our loyalty card and our six worst business days and turned them into six of our best days. We decided to offer free golf to our loy- alty golfers on those days. That loy- alty person felt honoured because they could play for free and our cash out was four times what it would have been without the promotion. Everyone felt obligated to buy a cart and purchase lots of food and bever-
RADAR ROB
Rob Howell, Metcalfe Golf Club
Team Marion Donovan
We created the personality ‘Radar Rob’ and shot YouTube videos and tweeted the forecast based on our weather prediction. Our goal was to get more accurate weather forecasts so golfers weren’t deterred from golfing based on incorrect weather forecasts. We also issued the ‘2 un- der challenge’– if any local radio forecaster could out-forecast me I would play 9 holes in my 2under: a pair of underwear. This created a lot of buzz and our Facebook and Twitter increased and we developed relationships with local news stations and weather forecasters.
age because they were playing for Golf
free.
Business Canada
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