Page 55 - GBC spring 2015

Welcome to the
NGCOA CANADA
MEMBERS’
Clubhouse
Pavillon des
As I pen this article, I have just returned from our 3rd Annual Golf Business
Canada Boot Camp held in Orlando,
MEMBRES
Florida last week. Toni Newman,
Innovation Catalyst, led this 2-day intense workshop and from the early survey results, I would say that those in attendance felt it was a worthwhile experience.
Introducing RedBookGolf.ca
Sixty percent of the delegates have rated the session content and Toni’s execution of the session a 6 out of 5 (yes, you read that correctly) and the other 40% have rated Toni’s session a 5 out of 5. From the anecdotal comments following the session, I am confident that the final results will continue on that same path.
Toni dared and challenged the delegates to think and be different this coming season; to not just be better but to reach beyond their comfort zone and create exceptional experiences and touch-points for their customers. Working through Toni’s Customer Engagement Strategy, the attendees created their course’s unique story; one that will grab the golfer’s attention, resulting in more engaged golfers for 2015. It was a great couple of days and I believe the ROI on the session was aptly described below by one of the attendees:
“I thoroughly enjoyed the session and certainly gained many insights which will be very useful this season with our staff. With labour being our single biggest line item expense, I think this was a highly effective investment in our business that I know will pay dividends 10 times over.”
Never one to rest on our laurels, the NGCOA Canada was thrilled to announce the launch of RedBook Golf, a national online distribution and marketing platform for golf courses. Similar to the hard copy Golfer’s Red Books, which we have had in several chapters for over 15 years now, RedBook Golf will enable golf courses to offer real-time special promotions to golfers. Whether you decide on static offers, monthly specials, advance booking or last minute promotions, the control will be in YOUR hands.
Used as an effective marketing tool, this platform will expose new golfers to your course and help fill your tee sheets where and when you need help. If you wish, your monthly offers will be e-pushed to golfers guaranteeing traffic to your course. If you want guaranteed income rain or shine, the pre-paid advance booking option will be perfect for you. And, the last minute platform will help minimize unused tee times each day. The e-commerce option will enable you to stay connected to your golfer and generate revenues year- round.
Not only will RedBook Golf help fill your tee sheet at rates you want, the NGCOA Canada will provide a year-end rebate to its participating members based on coupon downloads associated with their course. We hope that you will join us as we create the largest marketing and distribution platform in Canadian golf.
As you plan for the 2015 season, I encourage you to explore all of the programs and events we have created to help you succeed in your business. That is our mandate and we will continue innovating on your behalf.
Nathalie Lavallée
Chief Operating Officer NGCOA Canada nlavallee@ngcoa.ca
Associate Publisher • Nathalie Lavallée
Golf Business Canada 55