Page 31 - Book Funnels & Amazon Ads

BOOK FUNNEL BOOTCAMP
If you’re like most of the population, it’s probably going to be the second. Unless you happen to know and follow the author of the first. Why? I can give you 2,454 reasons why and they’re all reviews. It’s important for your book to have as much social proof as possible.
Reviews help your Amazon Ads Convert. I don’t advertise any books that don’t have a minimum of five reviews with a rating of 4 stars or higher.
Amazon’s Book Review Policy is one they take very seriously. No "Pay- to-Play" and I’ve even seen them go so far as to web-scrape social media profiles to see if you’re connected to your reviewers just to make sure it’s not just your friends hopping on with a nice review.
How do you get social proof for your book?
There’s a lot of obvious ways to get reviews that everyone mentions:
1. Email your subscriber list
2. Post on social media
3. Beg people in FB reviewer groups to review your book
23