Page 61 - Book Funnels & Amazon Ads
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TYPE 2: KEYWORD CAMPAIGN
Now scroll down to the Keyword Targeting Section.
Under the Keyword Targeting Section, you’ll see that Amazon has populated it with a bunch of words. We want to add these words to our Exact Keywords column. Some words aren’t going to be relevant, (Yes the algorithms have faults too) so feel free to remove any words you think are totally irrelevant. I will say that I would be conservative in what you remove as the algorithm can sometimes know better than you what’s relevant.
Our goal is to get 100 total words. If you’re a new author, your book probably isn’t going to have much data associated with it. Here’s how we’ll get the rest of our initial words.
To get our list of words to 100, we’ll now go back to our Amazon product listing. We’ll look at the cover, title, and book description.
First, pull words from the title and subtitle.
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