Page 67 - Book Funnels & Amazon Ads
P. 67
Chapter 3
Type 3: ASIN Campaign
When I first started with Amazon Ads, I only targeted keywords. Then one day I got curious in an attempt to improve authors’ results and targeted a few categories and ASINs. Let’s just say, since then, I never leave an account without it. Oftentimes it accounts for 50% of authors’ sales and like the auto targeting campaigns, they’re super easy and simple to set up.
How do you do ASIN research?
There is a free tool called “pickasin” which allows you to easily collect relevant ASINs. It’s a totally free Chrome extension that you can search for and add to your browser.
We’ll search for our book on Amazon and look at the list that populates alongside our book. If you see any book similar to yours that you want to target, you can just click on the book.
The next place we’re going to look is your Products related to this item. Click on your book and scroll down to Products related to this item.
