Page 7 - Book Funnels & Amazon Ads

Foreword 1 Introduction 3
Table of Contents
Amazon Ads - They Are A Changin’ 3 SECTION 1 – BUILDING YOUR BOOK 7 Chapter 1 – Ad & Funnel Profitability 11
What is the only math equation in this whole book? 14 Chapter 2 – Book Funnel Bootcamp 22
Whatmustyourfunnelhave? 22
How do you get social proof for your book? 23 How do you create a cover that converts? 27 How do you pick a winning title? 29
How do you turn clicks into readers? 30
How do you turn readers into leads? 34
SECTION 2 – BUILDING YOUR FUNNEL 37 Chapter 1 – Type 1: Automatic Campaign 40 What are the 4 types of auto campaigns? 40
How do you set up an Auto campaign? 41 Chapter 2 – Type 2: Keyword Campaign 50
How do you do keyword research? 50
How do you set up a performing keywords campaign? 54 Chapter 3 – Type 3: ASIN Campaign 59
How do you do ASIN research? 59
How do you set up an ASIN campaign? 61 Chapter 4 – Type 4: Category Campaign 65 How do you set up a Category campaign? 65