Page 8 - Book Funnels & Amazon Ads
P. 8
BOOK FUNNELS & AMAZON ADS
SECTION 3 – OPTIMIZING YOUR FUNNEL 71 Chapter 1 – Expenses, Sales, Profit 72
How do you monitor your expenses? 72
How do you calculate sales and profit? 73
How do you read the AMS Dashboard? 73
Chapter 2 – New Targeting 77
How do you find new ASINs and keywords to target? 77
Chapter 3 – Campaign Optimization 84
How do you analyze your Exact, ASIN, & CAT campaigns? 85
How do you optimize your Exact Campaign? 88
How do you optimize your ASIN Campaign? 93
How do you optimize your CAT Campaign? 95
How do you analyze your Auto campaign? 97
How do you optimize your Auto Campaign? 99
How do you improve the conversion rate of your Auto Campaign?
102
Chapter 4 – Troubleshooting 105
What should you do if a campaign is out of budget? 105 What should you do if your portfolio isn’t delivering? 106 What should you do if you’re having billing issues? 107
Conclusion 108
Best in Indie-Publishing 113
